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Apple Announces September 9 Event for New iPhone Launch Under New CEO

morning · · thread: Apple Unveils M6 and M5 Ultra Chips in New Mac Mini and Mac Studio Lineups

6 sources across 6 countries

Who reported this

  • The Daily Star Bangladesh · Centre · Mediaworld Ltd
  • Tecnoblog Brazil · Centre · Founder-owned (Thiago Mobilon)
  • Next.ink France · Centre · INpact Mediagroup, subscriber funded
  • The Indian Express India · Centre · Indian Express Group (Goenka family)
  • Reuters United Kingdom · Centre · Thomson Reuters Corporation
  • CNN United States · Centre-left · Warner Bros. Discovery

What the colours mean

  • Left
  • Centre-left
  • Centre
  • Centre-right
  • Right
  • A hatched block means the outlet is affiliated with, or controlled by, a state.

Political lean describes where an outlet sits within the politics of its own country. It is never a position on a single global scale.

Political lean is comparable inside one country and not across them, which is why the bar groups by country first. Publicly funded broadcasters are not marked as state-linked.

The owner of each outlet is listed as a matter of record, not as a judgement about the outlet.

Apple has confirmed a product launch event for September 9 at the Apple Park campus in Cupertino, California. The event, which carries the tagline "Surprise and Shine," will be the first major occasion presided over by John Ternus. Ternus is scheduled to officially succeed Tim Cook as chief executive on September 1. The event will be streamed via the Apple website and YouTube.

Much of the anticipation centers on the potential debut of the first foldable iPhone, a device some leaks refer to as the iPhone Ultra. Reports suggest this foldable model could feature a 5.5 inch external screen and a 7.76 inch internal display, resembling a passport in form. Other expected announcements include the iPhone 18 Pro and iPhone 18 Pro Max. Some sources indicate these Pro models will be iterative upgrades featuring the A20 Pro chip and improved energy efficiency, while the standard iPhone 18 and other variants may not be announced until early 2027. Additional expected reveals include the Apple Watch Series 12, a new Apple Watch Ultra, and AirPods 5.

Financial and strategic perspectives on the event vary. Center left framing emphasizes the event as a critical moment for Ternus to signal a fresh push into AI powered gadgets to catch up with peers. This perspective also highlights the potential for higher pricing, with some analysts suggesting iPhones could reach 1,500 dollars due to memory shortages. Center framing focuses more on the technical specifications of the hardware and the logistical details of the transition in leadership.

How each side framed it

Centre-left
This framing emphasized the strategic necessity of AI integration and the potential for price increases due to market shortages.
Centre
These outlets focused primarily on the technical specifications of the new devices and the logistical details of the CEO transition.

Sources

100% of the statements in this article were traced back to the source articles listed above.