CJ Group Sets 12 Trillion Won North American Sales Goal for 2028
2 sources · South Korea · 1 of them is linked to a state
Who reported this
- Yonhap
- The Korea Herald
What the colours mean
- Left
- Centre-left
- Centre
- Centre-right
- Right
- A hatched block means the outlet is affiliated with, or controlled by, a state.
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Every source for this story reports from South Korea.
CJ Group has announced a target of 12 trillion won (approximately 8.5 billion US dollars) in annual sales in North America by 2028. The company plans to achieve this goal by creating synergies among its food, entertainment, and beauty businesses to leverage the global popularity of Korean culture. This target follows a period of rapid growth; sales in the region last year exceeded 8 trillion won, which is more than ten times the 800 billion won recorded in 2017.
During a visit to Los Angeles for KCON LA, CJ Group CEO Heo Min-hoe stated that the company will accelerate expansion by building an ecosystem that connects the K-wave to K-lifestyle experiences. CJ America CEO Kim Jin-sik added that the strategy involves turning interest in K-content into repeated consumption of K-food and K-beauty. The group currently operates 20 food production facilities and 55 logistics warehouses in the United States, employing over 12,000 people across 33 states.
CJ began its North American expansion in 1995 with an investment in DreamWorks. Subsequent acquisitions include DSC Logistics in 2018, Schwan's in 2019, and Fifth Season in 2021. Cumulative investment in North America reached 9.7 trillion won by mid 2026.
How each side framed it
- Centre
- The center lean outlet focused on the financial targets, growth rates, and the corporate history of acquisitions.
- Centre-right
- The center-right lean outlet emphasized the leadership of Chairman Lee Jay-hyun and his personal involvement and vision during the visit.
Sources
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