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Prime Minister Andy Burnham Announces Crackdown on Subscription Traps and Fake Discounts

7 sources across 4 countries · United Kingdom · Hong Kong · Japan · United States

Who reported this

  • The Guardian United Kingdom · Centre-left · Scott Trust Limited
  • The Independent United Kingdom · Centre-left · Sultan Muhammad Abuljadayel and Evgeny Lebedev
  • BBC News United Kingdom · Centre · Public · Licence fee, royal charter
  • Reuters United Kingdom · Centre · Thomson Reuters Corporation
  • South China Morning Post Hong Kong · Centre-right · Alibaba Group
  • The Japan Times Japan · Centre · News2u Holdings
  • Bloomberg United States · Centre · Bloomberg L.P. (Michael Bloomberg)

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  • Centre-left
  • Centre
  • Centre-right
  • Right
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Prime Minister Andy Burnham has announced a series of measures to tackle the cost of living crisis, including a ban on misleading pricing and an acceleration of rules to end subscription traps. The government will bring forward plans to make it as easy to leave a subscription as it is to join, with new rules set to take effect in January 2027. These measures include requiring clearer upfront information, regular reminders, and a 14 day cooling off period after a trial ends or a contract renews. The government estimates that consumers spend approximately 1.6 billion pounds annually on unwanted subscriptions and that these changes could save households an average of 14 pounds per month per unwanted subscription.

Additionally, the Prime Minister will launch a consultation this autumn to ban deceptive discount practices. This includes the use of fake was prices, invented reductions, and misleading recommended retail prices used to make deals appear more valuable than they are. These announcements coincide with the start of a nationwide summer tour where Burnham intends to meet with the public to discuss financial pressures and inform a 10 year plan for the country.

Political reactions to the announcement vary. Center left sources frame the measures as a necessary blitz of everyday fixes to provide families with room to breathe. In contrast, center right sources and opposition figures have described the plans as reheated or mere tinkering, with some questioning how the measures will be funded. Some reports also note that the Prime Minister is launching this tour amid growing scrutiny over his approach to prison overcrowding. Chancellor John Healey has stated that the upcoming Budget on 28 October will be built on fiscal discipline.

How each side framed it

Centre-left
Framed the policies as a compassionate effort to end rip off business practices and reconnect the government with voters.
Centre
Presented the measures as part of a broader cost of living strategy while noting opposition criticism and fiscal constraints.
Centre-right
Highlighted the measures as insufficient tinkering and emphasized the political controversy surrounding prison overcrowding.

Sources

100% of the statements in this article were traced back to the source articles listed above.