Ronaldo Caiado Replaces Campaign Marketer Early in Presidential Bid
2 sources · Brazil
Who reported this
- Folha de S.Paulo
- Gazeta do Povo
What the colours mean
- Left
- Centre-left
- Centre
- Centre-right
- Right
- A hatched block means the outlet is affiliated with, or controlled by, a state.
Political lean describes where an outlet sits within the politics of its own country. It is never a position on a single global scale.
Political lean is comparable inside one country and not across them, which is why the bar groups by country first. Publicly funded broadcasters are not marked as state-linked.
The owner of each outlet is listed as a matter of record, not as a judgement about the outlet.
Every source for this story reports from Brazil.
Presidential candidate Ronaldo Caiado of the PSD announced on Monday, July 17, that he is replacing his marketer, Paulo Vasconcelos, with publicist Marcos Carvalho. The change occurs on the second official day of the campaign. Carvalho previously managed Caiado's social media and has a history of working with the Bolsonaro family, including consulting for Senator Flávio Bolsonaro and participating in Jair Bolsonaro's 2018 presidential campaign.
Caiado stated that the change was necessary because Vasconcelos is involved in other campaigns, including those of Douglas Ruas in Rio de Janeiro and Mateus Simões in Minas Gerais, and Caiado required exclusive dedication. However, a center right source reports that the departure followed internal discussions and divergences regarding the direction of the campaign communication.
The transition coincides with a shift in Caiado's rhetoric. While he initially focused on his governance in Goiás, he has recently intensified attacks on Flávio Bolsonaro. Caiado has questioned the senator's experience for the presidency, suggesting his resume consists only of his birth certificate, and has called Eduardo Bolsonaro the pateta of Brazilian politics. Caiado has positioned himself as the only candidate with a mandate capable of defeating President Luiz Inácio Lula da Silva.
How each side framed it
- Centre
- This source framed the change primarily as a logistical matter of seeking exclusivity for the candidate.
- Centre-right
- This source framed the change as a result of strategic divergences and linked it to the candidate's increasingly aggressive attacks on the Bolsonaro family.
Sources
100% of the statements in this article were traced back to the source articles listed above.