Ronaldo Caiado Replaces Campaign Marketer with Marcos Carvalho
2 sources · Brazil
Who reported this
- CNN Brasil
- Estadao
What the colours mean
- Left
- Centre-left
- Centre
- Centre-right
- Right
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Ronaldo Caiado, the PSD candidate for the presidency, has replaced his marketing consultant Paulo Vasconcellos with publicist Marcos Carvalho. The change occurred on Monday, following the official start of the campaign on Sunday, which featured a motorcade through seven cities in Goiás. Carvalho previously managed digital strategies for Jair Bolsonaro in 2018 and worked with Lula in 2022. Vasconcellos is known for his roles in the 2022 victory of Cláudio Castro and the 2024 re-election of Fuad Noman. According to a center-leaning source, the replacement was driven by Caiado's dissatisfaction with polling numbers and disagreements over Vasconcellos working for other candidates. A center-right source contextualized the move as part of a broader trend of marketing changes among presidential candidates, noting similar recent shifts in the campaigns of Flávio Bolsonaro and Augusto Cury.
How each side framed it
- Centre
- The center-leaning source focused on internal campaign friction and the candidate's dissatisfaction with low polling numbers.
- Centre-right
- The center-right source framed the event as a common occurrence within the broader landscape of presidential campaign strategy changes.
Sources
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