Union Ministers Receive Social Media Performance Analysis at Cabinet Meeting

Union ministers were provided with an analysis of their social media activity during a Cabinet meeting chaired by Prime Minister Narendra Modi on Wednesday. The reports evaluated engagement across four platforms: X, Instagram, Facebook, and LinkedIn, covering the period from May 1 to August 15. The metrics included average daily posts, total likes, engagement per post, and overall traction, with some comparisons made against political leaders from the Opposition. Ministers were urged to scale up their digital outreach to reach a larger audience and engage more effectively with the youth and Gen Z. Prime Minister Modi has repeatedly emphasized using these platforms to promote government welfare schemes and establish a direct link with citizens. Additionally, the Prime Minister reportedly instructed ministers to visit public schools and universities for informal discussions with students, with Pralhad Joshi and Mansukh Mandaviya coordinating the effort. This push for increased digital engagement follows protests over paper leaks and other irregularities. While both reports agree on the facts of the performance review, a center leaning source frames the move as a tactical pivot to engage Gen Z following the resignation of Union Education Minister Dharmendra Pradhan. A center right leaning source frames the initiative as a strategic effort to counter criticism and shape the narrative following protests led by the Cockroach Janata Party.