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A Fazenda 18 Premiere Boosts Record Audience but Fails to Overtake Globo

2 sources · Brazil

Who reported this

  • UOL Brazil · Centre-left · Grupo Folha
  • Folha de S.Paulo Brazil · Centre · Grupo Folha (Frias family)

What the colours mean

  • Left
  • Centre-left
  • Centre
  • Centre-right
  • Right
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Every source for this story reports from Brazil.

The premiere of A Fazenda 18 on Record saw an increase in audience numbers on Monday, October 14, though the network remained far from beating Globo in the ratings. The show recorded one point less than the first day of 2025. Globo maintained its leadership position after implementing a specific strategy to diminish the impact of the reality show's first day. Additionally, Globo delayed its programming, and the show Quem Ama Cuida ended after 11 p.m.

How each side framed it

Centre-left
The reporting focused on the audience metrics and the competitive strategy between the two networks.
Centre
The reporting focused on the audience metrics and the competitive strategy between the two networks.

Sources

100% of the statements in this article were traced back to the source articles listed above.