Apple Enters Foldable Market with iPhone Duo
5 sources across 4 countries · United Kingdom · India · Indonesia · Taiwan
Who reported this
- Reuters
- The Telegraph
- Hindustan Times
- The Jakarta Post
- Taipei Times
What the colours mean
- Left
- Centre-left
- Centre
- Centre-right
- Right
- A hatched block means the outlet is affiliated with, or controlled by, a state.
Political lean describes where an outlet sits within the politics of its own country. It is never a position on a single global scale.
Political lean is comparable inside one country and not across them, which is why the bar groups by country first. Publicly funded broadcasters are not marked as state-linked.
The owner of each outlet is listed as a matter of record, not as a judgement about the outlet.
Apple has launched its first foldable smartphone, the iPhone Duo, starting at $1,999 in the US market. Unveiled on September 9 at an event in Cupertino, California, the device features a passport shaped design and an expanded display intended for work, content creation, and entertainment. New Apple CEO John Ternus described the device as a potential personal AI hub and criticized existing foldable phones as being like two phones awkwardly stuck together. The highest storage option for the device will retail for $3,199.
Market analysts suggest Apple could capture a 25 percent share of the global foldable market this year due to pent up demand. Samsung, the current market leader, has responded with a publicity campaign highlighting its hardware experience and a series of social media posts mocking Apple for reheating leftovers. While Samsung has sold foldable devices since 2019, Apple is leveraging the supply chain Samsung helped build, including screens from Samsung Display Co.
Reporting on the event varies by political lean. Center left sources focus on the strategic risks of the launch, questioning if the high price and lack of a clear target audience will confine the device to a niche of wealthy early adopters. Center right sources highlight the cultural and political impact of the launch, such as the device being used as a template for political memes between the BJP and Congress parties in India, or focusing on consumer skepticism regarding the value of the price tag.
How each side framed it
- Centre-left
- Focused on the business strategy and the risk of the device becoming a niche product for the wealthy.
- Centre
- Provided a neutral summary of the product's market positioning.
- Centre-right
- Highlighted the political appropriation of the product launch in India and consumer skepticism over the price.
Sources
- Centre-right Hindustan Times: iPhone foldable phone launch takes political turn as Congress-BJP use it as meme to mock each other
- Centre Reuters: Apple’s foldable iPhone poses a $1,999 question: Who is it for? - Reuters
- Centre-left Taipei Times: Samsung braces for Apple’s new foldable iPhone
- Centre-left The Jakarta Post: Apple’s foldable iPhone poses a $1,999 question: Who is it for?
- Centre-right The Telegraph: ‘At that price, I’d expect it to make me a cup of tea’: Your verdict on Apple’s £2k foldable iPhone
90% of the statements in this article were traced back to the source articles listed above.