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Apple Faces $2.7 Billion Lawsuit in UK Over App Tracking Rules

2 sources across 2 countries · India · United Kingdom

Who reported this

  • The Indian Express India · Centre · Indian Express Group (Goenka family)
  • Reuters United Kingdom · Centre · Thomson Reuters Corporation

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Apple is facing a lawsuit in London seeking £2 billion, which is approximately $2.7 billion, filed on behalf of app developers. The lawsuit, filed at the Competition Appeal Tribunal on Thursday, alleges that Apple abused its market power by imposing unfair restrictions on third party app developers through its App Tracking Transparency feature launched in 2021.

Lawyers leading the suit, including former Competition and Markets Authority official Ann Pope, argue that the feature created a competitive advantage for Apple's own advertising ecosystem by imposing stricter requirements on third parties. Pope stated that the policy caused significant harm to businesses that rely on Apple as a gatekeeper.

Apple has defended the feature, stating it was created to give users a simple way to control whether apps have permission to track their activity. The company further asserted that it is bound by the exact same requirements as all other developers.

The App Tracking Transparency framework has faced similar scrutiny across Europe. Regulators in France, Italy, and Poland have probed the system, and Apple recently agreed to change rules in Germany following accusations of abusing market power. These investigations were supported by criticisms from publishers, advertisers, and Meta.

How each side framed it

Centre
Outlets of this lean presented the event as a legal and regulatory conflict, balancing Apple's claims of user privacy with the plaintiffs' claims of anti competitive behavior.

Sources

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