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Apple to Unveil First Foldable iPhone and New Leadership at Fall Event

evening · · thread: Apple Unveils M6 and M5 Ultra Chips in New Mac Mini and Mac Studio Lineups

7 sources across 4 countries · Brazil · United Kingdom · United States · Argentina

Who reported this

  • Folha de S.Paulo Brazil · Centre · Grupo Folha (Frias family)
  • Tecnoblog Brazil · Centre · Founder-owned (Thiago Mobilon)
  • The Guardian United Kingdom · Centre-left · Scott Trust Limited
  • Reuters United Kingdom · Centre · Thomson Reuters Corporation
  • WIRED United States · Centre-left · Conde Nast (Advance Publications)
  • Associated Press United States · Centre · Non-profit news cooperative
  • La Nacion Argentina · Centre-right · Saguier family

What the colours mean

  • Left
  • Centre-left
  • Centre
  • Centre-right
  • Right
  • A hatched block means the outlet is affiliated with, or controlled by, a state.

Political lean describes where an outlet sits within the politics of its own country. It is never a position on a single global scale.

Political lean is comparable inside one country and not across them, which is why the bar groups by country first. Publicly funded broadcasters are not marked as state-linked.

The owner of each outlet is listed as a matter of record, not as a judgement about the outlet.

Apple is scheduled to hold its annual product launch event on Wednesday, September 9, at the Steve Jobs Theater in Cupertino, California. The event, titled Surprise and Shine, begins at 10 a.m. Pacific Time and will be streamed via Apple's website, the Apple TV app, and YouTube. This marks the first major presentation led by new CEO John Ternus, who took over the role from Tim Cook on September 1. Ternus, a hardware engineer and 25 year veteran of the company, is tasked with accelerating Apple's response to artificial intelligence and refreshing the product lineup.

The centerpiece of the event is expected to be the company's first foldable iPhone, rumored to be named the iPhone Ultra or iPhone Duo. Reports describe the device as having a passport like format that opens to double its screen size, with a rumored external screen of 5.5 inches and an internal screen of approximately 7.6 to 7.8 inches. Due to its thin design, the foldable model may replace Face ID with Touch ID. Pricing for the foldable device is expected to be high, with estimates ranging from 2,000 dollars to over 2,500 dollars.

In addition to the foldable model, Apple is expected to introduce the iPhone 18 Pro and iPhone 18 Pro Max. These premium models are rumored to feature a new A20 Pro chip built on a 2 nanometer process and 12 GB of RAM. The Pro Max may include a variable aperture sensor in its camera system for better light control. While the Pro models are expected today, several sources indicate that the standard iPhone 18 and a budget iPhone 18e may be delayed until early 2027.

Other anticipated announcements include updates to the Apple Watch and AirPods lines, as well as new capabilities powered by Siri AI. Center leaning outlets focus on the technical specifications and viewing instructions, while center left outlets emphasize the strategic test for the new CEO and the competitive landscape of foldable phones. Center right outlets highlight the specific hardware dimensions and the potential for the foldable design to be a major shift in the iPhone's history.

How each side framed it

Centre-left
Framed the event as a critical first test for the new CEO and a strategic move to catch up with foldable competitors.
Centre
Focused primarily on the logistical details of the livestream and the technical specifications of the new chips.
Centre-right
Emphasized the hardware dimensions, potential color options, and the historical significance of the design change.

Sources

94% of the statements in this article were traced back to the source articles listed above.