Apple Unveils iPhone 18 Pro Lineup and First Foldable Model
3 sources across 2 countries · India · Brazil
Who reported this
- The Indian Express
- Hindustan Times
- Tecnoblog
What the colours mean
- Left
- Centre-left
- Centre
- Centre-right
- Right
- A hatched block means the outlet is affiliated with, or controlled by, a state.
Political lean describes where an outlet sits within the politics of its own country. It is never a position on a single global scale.
Political lean is comparable inside one country and not across them, which is why the bar groups by country first. Publicly funded broadcasters are not marked as state-linked.
The owner of each outlet is listed as a matter of record, not as a judgement about the outlet.
Apple introduced the iPhone 18 Pro and iPhone 18 Pro Max on Wednesday, September 9, alongside the company's first foldable phone, the iPhone Duo. The new Pro models are powered by the A20 Pro chip, which uses 2 nanometer technology and features a dual 16 core Neural Engine designed for AI workloads. These devices run on iOS 27 and include Siri AI and Apple Intelligence, with the new Siri capable of understanding personal context across apps. The Pro lineup also debuts a 48MP Fusion Main camera with variable aperture, a first for the iPhone series. In India, the iPhone 18 Pro starts at 1,64,900 rupees and the Pro Max at 1,79,900 rupees, with pre orders beginning September 12 and sales starting September 18. In Brazil, the iPhone 18 Pro is priced at 11,999 reais and the Pro Max at 12,999 reais. The iPhone Duo, the most expensive model, is priced at 21,999 reais in Brazil. The event was led by new CEO John Ternus, who took over from Tim Cook on September 1. While center lean sources focused on the technical specifications and the introduction of the foldable model, a center right lean source emphasized the premium pricing strategy in the Indian market. Additionally, a center lean source highlighted that Apple increased the prices of older models, such as the iPhone 17 and iPhone Air, citing production costs and memory shortages caused by AI chip demand.
How each side framed it
- Centre
- Focused on the technical specifications, the introduction of the foldable model, and the price increases for older iPhone generations.
- Centre-right
- Emphasized the premium pricing strategy and the specific value proposition for Indian consumers.
Sources
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