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Brazilian Candidates Launch TV Propaganda and State Campaigns for 2026 Elections

morning · · thread: Pernambuco Gubernatorial Candidates Conduct Campaign Events Across State

3 sources · Brazil

Who reported this

  • G1 Brazil · Centre-left · Grupo Globo (Marinho family)
  • CNN Brasil Brazil · Centre · Rubens Menin (MRV)
  • Estadao Brazil · Centre-right · Grupo Estado (Mesquita family)

What the colours mean

  • Left
  • Centre-left
  • Centre
  • Centre-right
  • Right
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Every source for this story reports from Brazil.

The first day of free electoral propaganda on television and radio began on Friday, September 28, for candidates in several Brazilian states as they prepare for the first round of voting on October 4. In Pernambuco, Governor Raquel Lyra and former Recife Mayor João Campos launched contrasting TV strategies. Lyra focused on her personal trajectory and a balance of her current administration, while Campos emphasized his association with President Luiz Inácio Lula da Silva and his record as mayor. In the Amazonas state race, five of eight candidates received TV time. Roberto Cidade highlighted his current work as governor, David Almeida promised to double the State Aid, and Omar Aziz criticized the current management while recalling his previous term as governor. Other candidates in Amazonas, such as Isael Munduruku and Professora Maria do Carmo, used their limited airtime to present themselves as family oriented or as agents of true change. On the ground, candidates in Rio de Janeiro, Minas Gerais, Bahia, and Ceará conducted various campaign activities including walks, rallies, and meetings with local leaders. In Minas Gerais, presidential candidate Renan Santos of the Missão party proposed a national plan to remove residents from high risk areas. Meanwhile, presidential candidate Augusto Cury of the Avante party visited Barretos, where he advocated for the end of reelection for executive offices and the adoption of district voting.

How each side framed it

Centre-left
Provided detailed lists of candidate agendas and specific policy proposals across multiple states.
Centre
Focused on the specific policy promises and local investments of the main candidates in Pernambuco.
Centre-right
Analyzed the strategic framing of TV advertisements, noting the use of personal narratives versus political alliances.

Sources

100% of the statements in this article were traced back to the source articles listed above.