BTS reaches record high favorability among U.S. consumers
2 sources · South Korea · 1 of them is linked to a state
Who reported this
- Yonhap
- The Korea Herald
What the colours mean
- Left
- Centre-left
- Centre
- Centre-right
- Right
- A hatched block means the outlet is affiliated with, or controlled by, a state.
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Every source for this story reports from South Korea.
U.S. favorability for the K-pop group BTS reached a record high of 46 percent in the second quarter, according to data from global music analytics firm Luminate. BigHit Music, the group's agency, announced the findings on Friday, noting that the figure has risen 12 percentage points from an initial reading of 34 percent since Luminate began compiling the data in 2021. The survey also indicated that 42 percent of respondents were familiar with BTS, which is 18 percentage points higher than the 24 percent average for all surveyed artists. BigHit Music stated that these results demonstrate that BTS has established a broad base of public support and mainstream appeal in the United States that extends beyond its core fandom.
How each side framed it
- Centre
- The center outlet framed the results as a record high in public support.
- Centre-right
- The center-right outlet framed the results as evidence of broad mainstream appeal among music consumers.
Sources
100% of the statements in this article were traced back to the source articles listed above.