Flávio Bolsonaro Unveils New Campaign Slogans and Strategy

Senator Flávio Bolsonaro, a presidential candidate for the Liberal Party (PL), has introduced new campaign messaging developed by political strategist Duda Lima. One central slogan, "Brazil will win," will be featured in institutional materials with the letter v highlighted in green and yellow to emphasize a commitment to the nation. Lima, who is close to PL president Valdemar da Costa Neto and worked on Jair Bolsonaro's 2022 re-election bid, is the third strategist to hold the position following internal discussions regarding communication.

Additional campaign material focuses on the fears of the electorate, using the phrase "hope turned into fear." This is a direct reference to a phrase used by Lula during his 2002 election, where he stated that "hope defeated fear." According to a campaign member, this messaging addresses a broad range of anxieties, including the fear of violence at traffic lights or the fear of losing a car due to unpaid financing.

Flávio Bolsonaro is scheduled to officially launch his campaign in Rio de Janeiro on Sunday, September 16, which is the first permitted day for electoral propaganda. He plans to engage in direct interaction with voters alongside allies such as PL candidates Douglas Ruas, Carlos Jordy, and Carlos Portinho. The event is also expected to be the first joint campaign appearance for Flávio and his chosen running mate, Alfredo Gaspar.