Hablar Salva Launches 'The Last Photo' Campaign for Suicide Prevention
2 sources across 2 countries · Argentina · Spain
Who reported this
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- El Pais
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- Centre-left
- Centre
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- Right
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The initiative Hablar Salva has launched a campaign titled 'The Last Photo' to coincide with World Suicide Prevention Day. Directed by filmmaker Santiago Zannou, the project features real stories, videos, and the final photographs of individuals who died by suicide. The campaign aims to challenge myths regarding how people at risk appear or behave and encourages open conversation to save lives. The project was founded by Vicky Nieto, a mother who lost her 24 year old son.
Nieto stated that the campaign was created independently due to a lack of institutional budget and a perceived absence of a large government campaign. The initiative follows World Health Organization recommendations and strategies used in the United Kingdom to involve society in prevention. To accompany the launch, an event called 'A Minute of No Silence' is scheduled in front of the Congress of Deputies. Participants plan to leave flowers for each of the 3,953 people who died by suicide according to the latest official annual statistics.
Coverage of the event differs in focus based on political lean. A center left source frames the story as a personal and emotional struggle to bring a difficult topic out of the closet. A center right source focuses more on the logistical details of the campaign and the specific criticism directed at the Ministry for its lack of institutional action.
How each side framed it
- Centre-left
- The framing emphasizes the emotional narrative of a grieving mother and the social necessity of discussing uncomfortable topics.
- Centre-right
- The framing emphasizes the factual details of the campaign launch and the organizers' criticism of government inaction.
Sources
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