Influencer Presence at US Open Raises Etiquette Concerns

The increasing presence of social media influencers and content creators at the US Open is testing the boundaries of traditional tennis etiquette. Tournament organizers provided credentials to approximately 100 content creators, including 20 specifically tasked with covering food and beverage offerings. Thousands of other amateur social media users also attended the event using purchased tickets.

Several incidents of disruption have been reported. A chair umpire reprimanded a group of patrons for staging a photo shoot during a Naomi Osaka service game. Additionally, a social media user posted photos taken inside Arthur Ashe Stadium while Madison Keys was playing a point. Player Jessica Pegula described the use of selfie lights during active play as disrespectful to athletes whose careers are on the line.

Some players and officials view the trend as a trade off. Daniil Medvedev noted that while disruptions can be challenging, raising awareness for the sport is generally beneficial. The trend aligns with a broader push for digital growth, including an expanded partnership between the ATP tour and TikTok following a 25 percent increase in tennis related posts last year.