Liverpool Announces Five Year Shirt Sponsorship Deal With Turkish Airlines
2 sources across 2 countries · Germany · Qatar · 1 of them is linked to a state
Who reported this
- Frankfurter Allgemeine
- Al Jazeera
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- Centre-left
- Centre
- Centre-right
- Right
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Liverpool has agreed to a five year deal for Turkish Airlines to become the club's main partner starting June 1, 2027. The agreement will end a 17 year run with Standard Chartered, which began in 2010. Standard Chartered will remain affiliated with the club as a Global Partner.
Reports indicate the deal is worth over 300 million pounds, or approximately 405 million dollars. One source notes that this figure would place the agreement among the most lucrative in the Premier League, while another source frames it as the most lucrative shirt sponsorship deal in the history of the league, noting that other high value deals often include stadium naming rights.
Turkish Airlines is already an official partner of the Champions League and the main sponsor of the Turkish national team. This announcement follows a February report in which Liverpool announced record revenues of more than 700 million pounds for the most recent financial year.
How each side framed it
- Centre-left
- The report focused on the historical context of the club's sponsorships and the strategic international network of the new partner.
- Centre-right
- The report emphasized the record breaking financial scale of the deal, describing it as a rain of money.
Sources
100% of the statements in this article were traced back to the source articles listed above.