Musinsa to Expand Southeast Asian Presence with New Vietnam Stores
2 sources · South Korea · 1 of them is linked to a state
Who reported this
- Yonhap
- The Korea Herald
What the colours mean
- Left
- Centre-left
- Centre
- Centre-right
- Right
- A hatched block means the outlet is affiliated with, or controlled by, a state.
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Every source for this story reports from South Korea.
South Korean fashion and retail platform Musinsa announced Friday that it will open stores in Vietnam as part of a broader global expansion strategy. The company has signed an agreement with Au Chau Fashion and Cosmetics Co. an affiliate of the Vietnamese retailer Imex Pan Pacific Group (IPPG), to launch Musinsa Standard stores in Ho Chi Minh City and other major cities next year.
Musinsa aims to leverage the growth of Vietnam's middle class and increasing digital consumption to attract new customers with quality products at reasonable prices. According to reports, transaction value from Vietnam on Musinsa's global store grew by an average of about 40 percent annually from 2023 to 2025, signaling strong demand for K-fashion.
This move follows Musinsa's efforts to establish a presence across Southeast Asia, including planned entries into the Philippines later this year and Indonesia next year. The company also operates three Musinsa Standard stores in China and plans to open its first store in Japan next year.
Musinsa currently operates 41 Musinsa Standard stores and six Musinsa Store locations in South Korea. Its online platform features more than 10,000 South Korean fashion brands, with approximately 4,000 of those brands available through Musinsa Global, which targets 13 strategic markets outside of China.
How each side framed it
- Centre
- The center lean outlet focused on the broader global expansion strategy and the company's overall operational scale.
- Centre-right
- The center-right lean outlet emphasized the strategic partnership with the local retail giant and specific market growth data.
Sources
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