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Nvidia Customers Notified of AI Chip Price Increases Exceeding 15 Percent

2 sources across 2 countries · Hong Kong · United Kingdom

Who reported this

  • South China Morning Post Hong Kong · Centre-right · Alibaba Group
  • Reuters United Kingdom · Centre · Thomson Reuters Corporation

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  • Centre-left
  • Centre
  • Centre-right
  • Right
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Nvidia customers have been notified that prices for servers containing artificial intelligence chips will increase by more than 15 percent in many cases. The price hikes will take effect on systems shipped early next year and will impact systems featuring the Grace Blackwell and Vera Rubin chips. According to people familiar with the process, the exact increases will depend on the memory configurations and the generation of the chips used.

Companies that build servers under contract for large data center operators, including Oracle, Alphabet's Google, and Microsoft, have notified their customers of these upcoming costs. The price rises are linked to soaring memory chip costs. This trend follows similar reports from Qualcomm and Apple, which stated they were forced to raise product prices due to chip shortages.

Nvidia representatives did not respond to requests for comment. The effectiveness of Nvidia's accelerator processors depends on the amount of dynamic random access memory they are paired with. This situation highlights the leverage held by memory chip makers such as Micron Technology, SK Hynix, and Samsung Electronics during the current surge in demand for AI infrastructure.

How each side framed it

Centre
The center lean outlet focused on reporting the notification of price hikes as a factual event reported by Bloomberg News.
Centre-right
The center-right lean outlet framed the price increases as a sign of the leverage held by memory chip manufacturers over the dominant AI chip maker.

Sources

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