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Ralph Lauren Opens New York Fashion Week with New Collection

2 sources across 2 countries · Philippines · United Kingdom

Who reported this

  • Philippine Daily Inquirer Philippines · Centre · Prieto family
  • The Guardian United Kingdom · Centre-left · Scott Trust Limited

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  • Left
  • Centre-left
  • Centre
  • Centre-right
  • Right
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Ralph Lauren opened New York Fashion Week with a women's wear show featuring a mix of velvet evening wear, shredded jeans, and embroidered coats. The event coincided with the industry showcase implementing its first full ban on fur on the runway. Lauren, who was nominated for American menswear designer of the year, described the collection as an expression of the freedom and fun of creating a personal style.

The fashion house reported its highest ever annual revenue of $8.1 billion, marking a 15 percent increase over the previous year. This growth is attributed in part to a renaissance of interest in the brand among Gen Z consumers. The show featured a variety of styles ranging from 1920s cocktail dresses to tailored trouser suits created in an Italian menswear workshop.

Reporting on the event differed based on political lean. A center outlet focused on the industry wide policy change regarding the fur ban. A center left outlet framed the event as a testament to the enduring appeal of the American dream and Lauren's ability to market a fantasy version of American identity to a broad audience.

How each side framed it

Centre-left
Framed the show as a success story of the American dream and a strategic marketing triumph.
Centre
Focused on the industry milestone of the first full fur ban on the runway.

Sources

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