Ultra Fast Fashion Giant Shein to Launch IPO in Hong Kong

The ultra fast fashion company Shein will be listed on the Hong Kong Stock Exchange starting September 1. The company aims to raise up to 1.5 billion euros through the sale of 280 million shares, with a price range set between 47.60 and 49.50 Hong Kong dollars per share. Shein intends to use the funds to finance its technological capabilities and strengthen its international presence. This move follows previous unsuccessful attempts to list in New York and London, which were reportedly hindered by regulatory obstacles. Based in Singapore and founded in China in 2012, Shein operates in over 150 countries and claims to have 273 million customers. In 2025, the company reported a turnover of 41.8 billion US dollars and a net profit of 2.1 billion dollars, although it recorded a net loss of 99 million dollars in the first quarter of the year. The company attributes this recent volatility to increased competition and evolving regulations. Shein faces significant criticism regarding its environmental impact and its role in promoting overconsumption. In France, the company has faced fines and a legislative proposal aimed at curbing the rise of ephemeral fashion platforms. Center and center left sources both highlight the company's environmental controversies, though the center left framing provides more extensive detail on European regulatory pressures and the company's financial fluctuations.