28th São Paulo Book Biennial Sets Attendance Record with 760,000 Visitors
2 sources · Brazil
Who reported this
- G1
- CNN Brasil
What the colours mean
- Left
- Centre-left
- Centre
- Centre-right
- Right
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Every source for this story reports from Brazil.
The 28th International Book Biennial of São Paulo concluded on September 13 after attracting a record 760,000 visitors over ten days. This figure surpasses the 722,000 attendees from the 2024 edition. Held at the Distrito Anhembi between September 4 and 13, the event occupied 87,000 square meters of total area, which is a 28 percent increase over 2024. The event featured 269 exhibitors and 800 authors, 91 percent of whom were Brazilian. Five days of the event saw tickets sell out completely.
Financial results for exhibitors showed significant growth. The average daily revenue for exhibitors increased by 57 percent compared to 2024. Specific publishers reported substantial gains: Rocco saw revenue 121 percent above its previous São Paulo Biennial, while Intrínseca reported an 85 percent increase over 2024. Sextante and Arqueiro grew by 82 percent, and Companhia das Letras saw a 67 percent increase in revenue. Popular genres included fantasy, romantic comedies, suspense, and horror.
Structural changes for the 2026 edition included expanded corridors and a dedicated nighttime program for adults. Spain served as the Guest of Honor with the project Confluências, which featured a 500 square meter stand and 50 authors. According to center left framing, the event was a democratic success because more than half of the visitors had free access. Center framing focused more heavily on the specific commercial success of individual publishers and the diversity of best selling genres.
How each side framed it
- Centre-left
- The coverage emphasized the democratic nature of the event by highlighting free access for a majority of the public.
- Centre
- The coverage focused on the commercial growth of specific publishers and the popularity of various literary genres.
Sources
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