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Shein Loses UK Copyright Lawsuit Against Temu

3 sources across 2 countries · United Kingdom · South Africa

Who reported this

  • Financial Times United Kingdom · Centre · Nikkei Inc.
  • Reuters United Kingdom · Centre · Thomson Reuters Corporation
  • Business Day South Africa · Centre-right · Arena Holdings (Lebashe Investment Group)

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Shein has lost a copyright infringement lawsuit against its rival Temu in a London court. Shein had accused Temu of breaching its copyright on an industrial scale by using photos of Shein's own brand clothing to piggy back on the established competitor. Judge Kelyn Bacon rejected these arguments, ruling that Temu would not be liable even if infringement had occurred. The judge noted that Temu prohibits merchants from uploading infringing content and acted as an intermediary without actual knowledge of the infringements. Additionally, the court found that because Temu's servers are located outside the UK, reproduction of the images occurred outside the jurisdiction. A Shein spokesperson stated that the company avoided liability simply because the servers supporting the UK website are located in Ireland. The ruling also upheld a counterclaim by Temu for damages related to the removal of listings. This case is part of a larger global legal battle between the two fast fashion giants. A separate trial regarding Temu's counterclaim that Shein broke competition law through exclusive supplier agreements is scheduled for next year.

How each side framed it

Centre
These outlets framed the event as a significant legal test for the responsibility of online platforms regarding third party merchants.
Centre-right
This outlet emphasized the potential benefits of the ruling for online marketplaces hosting third party sellers and noted Shein's pursuit of a Hong Kong IPO.

Sources

100% of the statements in this article were traced back to the source articles listed above.